2015 Semifinalist
Winners:
San Diego County, CA
2015
Publication:
Innovations in American Government Awards
Jurisdiction:
California

The San Diego County District Attorney’s Office engages diverse at-risk high school students to design public service campaigns for their peers that address difficult choices and issues their communities face daily. The District Attorney's Office establishes mentoring relationships with students and helps them develop leadership skills. The current campaigns address lack of respect for self, others, and community; the everyday struggles youth face (such as bullying and juggling family responsibilities); and the pressure to succeed beyond imposed social norms.