Tony Morse began as a U.S. Air Force aerial photo interpreter, and has applied satellite image-data to natural resource issues since 1976 at Bendix Aerospace, the Environmental Research Institute of Michigan, and NASA/Ames Research Center. He and Dr. Rick Allen of the University of Idaho, were co-Principal Investigators on the project that developed the METRIC model, which gives water resource managers unique capabilities to measure and manage consumptive water use in the increasingly water-stressed arid West. Morse has been active in promoting numerous applications for this technology, including as a tool for informing markets that might efficiently regulate consumptive water use. He has a bachelor's degree from the University of Massachusetts and a master's degree from Colorado State University, both in remote sensing.