2015 Bright Idea
City of Avondale, AZ
Innovations in American Government Awards

Through the unified marketing campaign of “Shop, Give, Serve Local,” residents were encouraged to reinforce local connections with their West Valley communities through shopping local businesses and giving or serving with a local charitable organization, school, church, or team of their choosing. Several West Valley cities declared the month of March “Shop, Give, Serve Local” month through proclamations, and the concept was promoted through news releases, social media, a project website, community events, and a digital billboard along Interstate 10. The initiative gives exposure to locally owned businesses and nonprofit organizations; gives citizens centralized destinations to buy, give, or serve; increases local revenue; and shapes the West Valley as a place to bring business to a supportive local community.