Spring 2000
Fannie Mae Foundation

This article outlines strategies that can be used to recast a community's image and illustrates how such techniques have been used successfully. One of the primary strategies often used to change the perception of a neighborhood is giving it a new name that creates a positive image, possibly highlighting historic or positive elements in the community. Often, a logo is created to reinforce the name with a graphic image. Other reimaging techniques include packaging creatively the community's unique or historic assets, making highly visible physical improvements, and target marketing the neighborhood to carefully selected potential residents and merchants.

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