Los Angeles County Metropolitan Transportation Authority achieved unprecedented levels of support for the long-envisioned Purple Line (also known as "Subway to the Sea"), an extension of its public transit system, by engaging citizens through social media outlets. Employing a distinctive non-bureaucratic voice, this effort built a network of sophisticated citizen activists who speak knowledgeably about the project, and the county has now begun accepting input via social media during the formal comment periods for other initiatives.
2015 Semifinalist
Winners:
Los Angeles County Metropolitan Transportation Authority
2015
Publication:
Innovations in American Government Awards
Jurisdiction:
California