Purple Line Public Engagement Program

Los Angeles County Metropolitan Transportation Authority achieved unprecedented levels of support for the long-envisioned Purple Line (also known as "Subway to the Sea"), an extension of its public transit system, by engaging citizens through social media outlets. Employing a distinctive non-bureaucratic voice, this effort built a network of sophisticated citizen activists who speak knowledgeably about the project, and the county has now begun accepting input via social media during the formal comment periods for other initiatives.