2015 Top 25
Marlboro Township, NJ
Innovations in American Government Awards
New Jersey
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Originated in Marlboro, NJ, in conjunction with Marlboro Township’s Shop Marlboro! shop local program, the Property Tax Reward Program provides property tax incentives for township residents to keep their purchasing dollars for goods and services in their town. When making a purchase at a local business registered in the program, along with the payment for goods or services, a resident can also submit its registered Shop Local card, previously obtained from the township. The merchant processes the card, resulting in a property tax credit representing a percentage of the sale amount. The reward percentage is determined by the merchant at the time of business registration. The reward amount is collected weekly by a private company and deposited, net of program fee, into a township-dedicated account earmarked for the reduction of the cardholder’s property taxes. The company submits a payment file to the township annually along with the payment of all accrued credits. Since the procedure is the same of that of banks making property tax payments for their borrowers, there is no additional burden on township personnel.