2015 Bright Idea
City of New Orleans, LA
Innovations in American Government Awards

Launched in May 2012, NOLA FOR LIFE is New Orleans’ comprehensive murder reduction strategy to tackle the city's historically high murder rate. Recognizing that law enforcement alone cannot solve the murder problem, NOLA FOR LIFE takes a holistic approach to get to the root of the problem and implements initiatives in five main categories: Stop the Shooting, Invest in Prevention, Promote Jobs and Opportunity, Strengthen the NOPD, and Get Involved and Rebuild Neighborhoods. Because of this program and other crime-reduction efforts, 2014 recorded the lowest number of murders in the city in 43 years.