New York City’s Bryant Park is the latest entity to take advantage of the big data wave to learn about its visitors to attract potential sponsors. The park has partnered with a data analytics firm to gather anonymized data from visitors' mobile phones that can inform the park about where the person is visiting from and the stores and services they are likely to frequent. Armed with this information, Bryant Park can solicit sponsors for film nights or morning yoga. Bryant Park was the first publicly owned park in the nation to become privately managed, and continues to operate as a collaboration between the city of New York, the New York Public Library, real estate owners, corporations, and philanthropists who have worked to restore, maintain, and operate the park. It was recognized as a Bright Idea in 2011 by the Innovations in American Government Awards. London’s Hyde Park also has collected data to inform park management.