2005 Winner
Gauteng Province, South Africa
Impumelelo Innovations Award Trust
Impumelelo Innovations Award Trust
South Africa

Description: In March 2003 the Film and TV Unit at Monash South Africa (registered as a section 21 company: no. 1999/21985/08) started a project that caters for disadvantaged students (95% black students) particularly by providing sponsored courses that fast-track their advancement into the film and TV industry. The project is run from the Monash campus in Gauteng. Four programmes offered, are Learnerships, Protege Projects, short courses (over 5-10 days) and the Hothouse incubator. The 6-month Access level learnerships include research, proposal writing, script writing, production processes, administration, production accounting, directing, camera and editing. This is followed by workplace experience to allow participants to integrate their newly acquired skills and knowledge. The 3-month Protege project aims to hone the skills of intermediate professionals. The short courses include: business development and audience research; 3 camera directing; digital editing; production accounting for bookkeepers; production budgeting for producers; and low budget documentary production. The Hothouse Incubator offers ongoing mentoring, skill advancement, free equipment and infrastructure use. The incubator also helps in placing students in relevant jobs. The project is run and funded in partnership with the National Department of Arts and Culture, MAPPP Seta, National Film and Video Foundation, Create SA (85% together) and the City of Johannesburg (5%) - (Monash contributes 10% of funding). All contribute valuable time and resources.

Innovation: This project provides technical education to previously excluded students and empowers them to access the film and TV industry. The incubator is a very worthwhile venture to help in ongoing education to ensure the successful employment of students. This project focuses on a particular sector and although the number of beneficiaries is small, there is a greater degree of certainty that all students will find employment.

Effectiveness: So far 180 students have been educated and 202 have been accepted for 2005 (including 10 from 2004, who will continue to train in the incubator). The aim is to increase this number to 212 in 2006 and 2007.Poverty Impact: A number of students that have left the programme have found good starting jobs, earning between R3000 and R6000. There is no indication of how many students have found jobs so it is difficult to judge the real success of the project.

Sustainability: This project has formed a number of sustainable partnerships but it is crucial for these to remain in place, if the project is to continue. The financial management is conducted by Monash South Africa and auditing is done by Price Waterhouse Coopers. Expansion of the project and maintenance of equipment will be costly and this programme will also have to monitor these expenses.

Replication: The technical nature of the equipment and training offered in this programme is very difficult to replicate. The industry is also concentrated in Gauteng and replication in other areas of South Africa would be difficult and very expensive. Replication of this project is only foreseeable in the long term.