2015 Bright Idea
City of Denver, CO
Innovations in American Government Awards

Tired of seeing only the most negative stories about policing in their community picked up by traditional media, the Denver Police Department now tells its own story by housing a multimedia news agency within its own walls. With funding from a nonprofit organization, the department has built a media studio, hired a social media coordinator and staff, created a press strategy, and is now sending out real-time corrections to inaccurate stories in traditional media as well as creating video packages at or better than the quality of local market outlets. It also plans to launch a website and mobile app. The frequency of positive media coverage has increased from 5–6 stories per year to 3–5 per week.