2015 Bright Idea
Winners:
City of Denver, CO
2015
Publication:
Innovations in American Government Awards
Jurisdiction:
Colorado

Tired of seeing only the most negative stories about policing in their community picked up by traditional media, the Denver Police Department now tells its own story by housing a multimedia news agency within its own walls. With funding from a nonprofit organization, the department has built a media studio, hired a social media coordinator and staff, created a press strategy, and is now sending out real-time corrections to inaccurate stories in traditional media as well as creating video packages at or better than the quality of local market outlets. It also plans to launch a website and mobile app. The frequency of positive media coverage has increased from 5–6 stories per year to 3–5 per week.